I want to tell you about that day I was trapped in a room with a man who wanted to talk about GOLF. Golf. Golf. Golf. He went on and on. I couldn’t escape as I was waiting in hospital for an appointment (which was a long, long wait of 3 hours: I had awoken …
I’ve been remembering one of the greatest moments of my life with my son when he was aged 8. SCENE: A Paediatric Psychologist’s consulting room. Various toys and bricks are placed strategically around the doctor’s desk. AFTER A PREAMBLE CHAT WITH THE BOY AND EXPLORATION OF TOYS … Boy: “I see this wind-up Bob the …
First, keep the copy dull and flabby. This ensures nobody will read it. Treat it as a load of squiggly lines that can be put into the right sized box to suit the design. Don’t think about your audience, or why they took the time to visit your website. Make sure you leave out anything …
A muscular fist punches a hole through my chest.Why so scared? Why so scared? Why do you always want to be missed out, skipped over, anonymous? Why make choices that no one will ever see, comment on or know? Here I am still trying to break my arm in The Door rather than speak. I slam myself …
I once made little worlds with moss The soft green cushions Were the lush green grass Of the hills The little trees standing so tall and proud (They do not know they are not tall at all) Pushed the moss cushions into a biscuit tin lid Arranged some pretty stones (Well not pretty – just …
When did magic die for you? I always believed in magic. I mean, really believed in it. Aged 9 I thought if I wished hard enough my cat would talk to me. That he was only hiding his secret self behind his impassive cat face because he could not trust a human. Could never trust a human, not even …
I used to think that the clouds went to bed at night When I saw them softly wandering towards the horizon at sunset I imagined they gathered together In a heap On the horizon Resting Bedded down Until morning came When it was time to stretch and pull away For another day wandering the open …
A lot of people in my business (advertising/marketing) are saying we should embrace the #SayYourAge movement. I’ve been reluctant to join in. But why? Why should my age go against me? I’m still achieving as a creative director and copywriter, probably with much greater insight than in my younger days. So, is it fear of what my …
My cheese sandwich is not like the others. We all want to make a connection. We see a news story, read something on social media, or talk to a friend. We might think, “I know exactly what you mean!” But where we might see stunning similarities, others may only perceive glaring differences. My Cheese Sandwich …
People often ask me, “Hey! How do you get all your creative work?” and “Why are you always in demand for copywriting?” and even, “Can you get me a job?” The answers are simple, if not overly useful. Ideally, you have to be very good at copywriting. Then, you should be really, really nice work …
the crone 