the crone

opening the door to ideas

People often ask me, “Hey! How do you get all your creative work?” and “Why are you always in demand for copywriting?” and even, “Can you get me a job?” The answers are simple, if not overly useful. Ideally, you have to be very good at copywriting. Then, you should be really, really nice work …

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There’s something very sad happening in the creative industry. I’ve hesitated to talk about, because I hate to sound bitter. But here goes. It’s about the hiring strategy of ad agencies.  And before you assume this is all about me, it isn’t. I am not looking for employment. (Unless it’s really, really good. In which …

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This ad has made me a bit angry today. Not just the fact that it shows the arrogance of a company (person?) who doesn’t care enough about the written word to check spellings. But because somewhere, some place, some poor uncertain, shy writer may actually PAY THIS PERSON TO REVIEW THEIR WORK. And that is very sad. …

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I suppose I ought to write something. Just so it looks like I am still around. So. Here it is. This. Also. This. When I’m feeling suitably writerly miserable, when all avenues to creativity seem blocked, when hard-fought written words are thrown away like litter, the cheery rhetorical question of this ad makes me want …

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    So that’s Christmas over.   That means no wine.   The above is quite a crisp and refreshing experience for me. I’m feeling cool and deliciously smooth, with a hint of tropical fruits (mainly because I’m eating a lot of tropical fruits). It’s good for my mental health and my attitude to business for 2016, because for the …

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Christmas, eh. It’s all well and good if you are in a happy place. But when you’re not, Christmas is something that can push you over the tinsel-bedecked edge. “Joy to the World!” pipes the tinny supermarket muzak as you watch sad, grim-faced people gazing at boxes of SuperValu mince pies. It can feel miserable. …

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Sir Nicholas Winton died this week. If you want to know who he was and what he did, read a bit about him at The Power of Good. He rescued around 669 children from the Nazi death camps. It was only when his attic was being cleared that the story of what he had done became …

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So Virgin are offering these ‘punk’ credit cards. Oh the wonderful irony of it! Did the marketing/brand team really believe people would think, ‘Hey! I’m such a rebel! No-one owns me!’ … As they take out their credit card to fund their plastic life and remain in debt to the wealthy bankers who are laughing down their …

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