the crone

opening the door to ideas

People often ask me, “Hey! How do you get all your creative work?” and “Why are you always in demand for copywriting?” and even, “Can you get me a job?” The answers are simple, if not overly useful. Ideally, you have to be very good at copywriting. Then, you should be really, really nice work …

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I am writing poetic pieces on the fleeting joys of family life. Whilst missing out on my own family. And being a moaning haggard harridan when I do see them. I am prostituting my craft and soul for people to red line it, scar it. Chop it. Hurt it. Ah, poor me! I am but …

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This ad has made me a bit angry today. Not just the fact that it shows the arrogance of a company (person?) who doesn’t care enough about the written word to check spellings. But because somewhere, some place, some poor uncertain, shy writer may actually PAY THIS PERSON TO REVIEW THEIR WORK. And that is very sad. …

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    So that’s Christmas over.   That means no wine.   The above is quite a crisp and refreshing experience for me. I’m feeling cool and deliciously smooth, with a hint of tropical fruits (mainly because I’m eating a lot of tropical fruits). It’s good for my mental health and my attitude to business for 2016, because for the …

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Christmas, eh. It’s all well and good if you are in a happy place. But when you’re not, Christmas is something that can push you over the tinsel-bedecked edge. “Joy to the World!” pipes the tinny supermarket muzak as you watch sad, grim-faced people gazing at boxes of SuperValu mince pies. It can feel miserable. …

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I hate feeling that I’m ‘past it’. That maybe, just maybe, I’m now considered ‘too old’ to be a writer in advertising and marketing. This insecurity is all in my own head. Probably. But I’ve been mulling (ooh I love a good mull) over my 25-odd years in the business, and I’ve noticed a running theme. Good …

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So Virgin are offering these ‘punk’ credit cards. Oh the wonderful irony of it! Did the marketing/brand team really believe people would think, ‘Hey! I’m such a rebel! No-one owns me!’ … As they take out their credit card to fund their plastic life and remain in debt to the wealthy bankers who are laughing down their …

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