the crone

opening the door to ideas

People often ask me, “Hey! How do you get all your creative work?” and “Why are you always in demand for copywriting?” and even, “Can you get me a job?” The answers are simple, if not overly useful. Ideally, you have to be very good at copywriting. Then, you should be really, really nice work …

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There’s something very sad happening in the creative industry. I’ve hesitated to talk about, because I hate to sound bitter. But here goes. It’s about the hiring strategy of ad agencies.  And before you assume this is all about me, it isn’t. I am not looking for employment. (Unless it’s really, really good. In which …

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This ad has made me a bit angry today. Not just the fact that it shows the arrogance of a company (person?) who doesn’t care enough about the written word to check spellings. But because somewhere, some place, some poor uncertain, shy writer may actually PAY THIS PERSON TO REVIEW THEIR WORK. And that is very sad. …

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I wanted to be a poet once upon a time. Ha ha. But please feel free to Open door Then a storyteller. Well, I ended up with a blog. Then I wanted to work in advertising. And I did. I was (and am) a creative copywriter. But along the way I learnt how to suffer when my creation was pinned to a …

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    So that’s Christmas over.   That means no wine.   The above is quite a crisp and refreshing experience for me. I’m feeling cool and deliciously smooth, with a hint of tropical fruits (mainly because I’m eating a lot of tropical fruits). It’s good for my mental health and my attitude to business for 2016, because for the …

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Christmas, eh. It’s all well and good if you are in a happy place. But when you’re not, Christmas is something that can push you over the tinsel-bedecked edge. “Joy to the World!” pipes the tinny supermarket muzak as you watch sad, grim-faced people gazing at boxes of SuperValu mince pies. It can feel miserable. …

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I’ve had no ideas lately. No wonderful words have slipped through my mind. No scintillating thoughts I feel feel driven to share. No things. No thing. So, I am borrowing a few of my favourite words. I’m just going to leave them here. And see if they start talking to each other. Perspicacious. Crystal. Ethereal. Emerald. Ocean. Sapphire. Translucent. Equinox. Jewelled. Satsuma. …

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I hate feeling that I’m ‘past it’. That maybe, just maybe, I’m now considered ‘too old’ to be a writer in advertising and marketing. This insecurity is all in my own head. Probably. But I’ve been mulling (ooh I love a good mull) over my 25-odd years in the business, and I’ve noticed a running theme. Good …

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I am in one of those stupid defeatist moods where I keep typing stuff then deleting it. The Inner-Critic is on my shoulder poking and laughing at my blog entries and calling me a pretentious twat. Or else he’s yawning and saying how boring it is. Criticism. It can make you improve. Energize you to do …

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Sir Nicholas Winton died this week. If you want to know who he was and what he did, read a bit about him at The Power of Good. He rescued around 669 children from the Nazi death camps. It was only when his attic was being cleared that the story of what he had done became …

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