the crone

opening the door to ideas

People often ask me, “Hey! How do you get all your creative work?” and “Why are you always in demand for copywriting?” and even, “Can you get me a job?” The answers are simple, if not overly useful. Ideally, you have to be very good at copywriting. Then, you should be really, really nice work …

Continue reading

There’s something very sad happening in the creative industry. I’ve hesitated to talk about, because I hate to sound bitter. But here goes. It’s about the hiring strategy of ad agencies.  And before you assume this is all about me, it isn’t. I am not looking for employment. (Unless it’s really, really good. In which …

Continue reading

I am writing poetic pieces on the fleeting joys of family life. Whilst missing out on my own family. And being a moaning haggard harridan when I do see them. I am prostituting my craft and soul for people to red line it, scar it. Chop it. Hurt it. Ah, poor me! I am but …

Continue reading

This ad has made me a bit angry today. Not just the fact that it shows the arrogance of a company (person?) who doesn’t care enough about the written word to check spellings. But because somewhere, some place, some poor uncertain, shy writer may actually PAY THIS PERSON TO REVIEW THEIR WORK. And that is very sad. …

Continue reading

I suppose I ought to write something. Just so it looks like I am still around. So. Here it is. This. Also. This. When I’m feeling suitably writerly miserable, when all avenues to creativity seem blocked, when hard-fought written words are thrown away like litter, the cheery rhetorical question of this ad makes me want …

Continue reading

I wanted to be a poet once upon a time. Ha ha. But please feel free to Open door Then a storyteller. Well, I ended up with a blog. Then I wanted to work in advertising. And I did. I was (and am) a creative copywriter. But along the way I learnt how to suffer when my creation was pinned to a …

Continue reading

    So that’s Christmas over.   That means no wine.   The above is quite a crisp and refreshing experience for me. I’m feeling cool and deliciously smooth, with a hint of tropical fruits (mainly because I’m eating a lot of tropical fruits). It’s good for my mental health and my attitude to business for 2016, because for the …

Continue reading

Christmas, eh. It’s all well and good if you are in a happy place. But when you’re not, Christmas is something that can push you over the tinsel-bedecked edge. “Joy to the World!” pipes the tinny supermarket muzak as you watch sad, grim-faced people gazing at boxes of SuperValu mince pies. It can feel miserable. …

Continue reading

Apprentice fever has hit our house again. I hate it (well, I love to hate it). It’s a guilty pleasure. Jeering at the candidates’ mistakes that all seem so obvious from the safety of your sofa, arguing with Lord Sugarpuff’s boardroom decisions and deriding the outrageously scripted puns. But once again what strikes me is how horribly uncooperative …

Continue reading