First, keep the copy dull and flabby. This ensures nobody will read it. Treat it as a load of squiggly lines that can be put into the right sized box to suit the design. Don’t think about your audience, or why they took the time to visit your website. Make sure you leave out anything …
A muscular fist punches a hole through my chest.Why so scared? Why so scared? Why do you always want to be missed out, skipped over, anonymous? Why make choices that no one will ever see, comment on or know? Here I am still trying to break my arm in The Door rather than speak. I slam myself …
A lot of people in my business (advertising/marketing) are saying we should embrace the #SayYourAge movement. I’ve been reluctant to join in. But why? Why should my age go against me? I’m still achieving as a creative director and copywriter, probably with much greater insight than in my younger days. So, is it fear of what my …
People often ask me, “Hey! How do you get all your creative work?” and “Why are you always in demand for copywriting?” and even, “Can you get me a job?” The answers are simple, if not overly useful. Ideally, you have to be very good at copywriting. Then, you should be really, really nice work …
There’s something very sad happening in the creative industry. I’ve hesitated to talk about, because I hate to sound bitter. But here goes. It’s about the hiring strategy of ad agencies. And before you assume this is all about me, it isn’t. I am not looking for employment. (Unless it’s really, really good. In which …
This ad has made me a bit angry today. Not just the fact that it shows the arrogance of a company (person?) who doesn’t care enough about the written word to check spellings. But because somewhere, some place, some poor uncertain, shy writer may actually PAY THIS PERSON TO REVIEW THEIR WORK. And that is very sad. …
I suppose I ought to write something. Just so it looks like I am still around. So. Here it is. This. Also. This. When I’m feeling suitably writerly miserable, when all avenues to creativity seem blocked, when hard-fought written words are thrown away like litter, the cheery rhetorical question of this ad makes me want …
I wanted to be a poet once upon a time. Ha ha. But please feel free to Open door Then a storyteller. Well, I ended up with a blog. Then I wanted to work in advertising. And I did. I was (and am) a creative copywriter. But along the way I learnt how to suffer when my creation was pinned to a …
So that’s Christmas over. That means no wine. The above is quite a crisp and refreshing experience for me. I’m feeling cool and deliciously smooth, with a hint of tropical fruits (mainly because I’m eating a lot of tropical fruits). It’s good for my mental health and my attitude to business for 2016, because for the …
Following yesterday’s unfestive rant, here’s some genius from The Oatmeal. Keep smiling 🙂 For more stuff like this I highly recommend The Oatmeal Blog
the crone 